Is Self-Publishing Right for you?
- Geri Watson
- Jun 10, 2025
- 4 min read
Here are some common questions authors have about self-publishing, along with answers to get you started!

Q: What exactly is self-publishing?
A: Self-publishing means you, the author, take on the responsibility of publishing your book. Instead of going through a traditional publishing house, you handle all the steps involved, from editing and formatting to cover design, distribution, and marketing.
Q: What are the pros of self-publishing?
A:
Creative Control: You have the final say in every aspect of your book, from the cover design to the content.
Higher Royalties: You typically earn a larger percentage of the sales price compared to traditional publishing.
Faster Time to Market: You can publish your book much quicker than the traditional publishing process, which can take 1-2 years.
Greater Flexibility: You can choose your own publishing schedule, make changes to your book at any time, and experiment with different formats and pricing.
Retaining Rights: You maintain all the rights to your book, including subsidiary rights like film or translation.
Q: What are the cons of self-publishing?
A:
Upfront Costs: You are responsible for all the expenses, including editing, cover design, formatting, and potentially marketing.
Limited Resources: You don't have the established infrastructure and resources of a traditional publisher for editing, marketing, and distribution.
Marketing Burden: You are primarily responsible for marketing and promoting your book to reach readers.
Stigma (in some circles): While the perception is changing, some readers and bookstores may still view self-published books as less professional.
Quality Control: Ensuring a high-quality product rests entirely on you. Skipping professional editing can lead to a poorly received book.
Q: How much does it cost to self-publish a book?
A: Costs can vary widely depending on the services you invest in. It can range from a few hundred dollars (if you do most of the work yourself) to several thousand dollars if you hire
professional editors, designers, and marketers. It's crucial to budget for quality services.
Q: Where can I self-publish my book?
A: There are many platforms available, with the most popular being:
Amazon Kindle Direct Publishing (KDP): Dominant in the ebook market and offers print-on-demand services.
IngramSpark: A good option for wider distribution to bookstores and libraries.
Draft2Digital and Smashwords: Primarily for ebook distribution to various retailers.
Q: Do I need an ISBN for my self-published book?
A: An ISBN (International Standard Book Number) is a unique identifier for your book. While not strictly required for ebook-only publication on some platforms like Amazon KDP, it is highly recommended, especially if you plan to distribute your book to bookstores or libraries. You can purchase your own ISBNs. Some platforms offer free or paid ISBNs but be aware of any limitations that might come with those.
Q: Will my self-published book be available in bookstores?
A: It's more challenging to get self-published books into brick-and-mortar bookstores compared to traditionally published books. However, using IngramSpark for distribution increases your chances, as they work with bookstores. You may also be able to approach local bookstores for consignment opportunities.
Q: How do I market my self-published book?
A: Marketing is crucial for self-published authors. Strategies include:
Building an author platform (website, social media).
Email list building.
Running online ads (Amazon Ads, Facebook Ads).
Getting reviews (from readers, bloggers, and professional review services).
Participating in online communities and author groups.
Considering a book launch team.
Q: Do I need to hire an editor?
A: Absolutely! Professional editing (including developmental editing, line editing, and proofreading) is one of the most crucial investments you can make. A good editor will help you polish your manuscript, catch errors, and ensure a professional final product. Skipping this step is a common mistake that can negatively impact your book's reception.
Q: What about cover design? Can I design my own?
A: While you can design your own cover, it's highly recommended to invest in a professional cover designer. Your cover is the first thing potential readers see, and a poorly designed cover can deter them. A professional designer understands what makes a cover appealing and genre appropriate.
Q: How do royalties work in self-publishing?
A: Royalty rates vary depending on the platform and format (ebook vs. print). For ebooks on Amazon KDP, you can typically choose between a 35% or 70% royalty option, each with different pricing and distribution terms. For print-on-demand, royalties are calculated based on the printing costs. Generally, self-published authors earn a higher percentage per sale than traditionally published authors, but they also bear more of the initial costs.
Q: Should I get beta readers?
A: Yes! Beta readers are invaluable. They read your manuscript before publication and provide feedback from a reader's perspective, helping you identify plot holes, inconsistencies, and areas that need improvement.
Q: What is the difference between self-publishing and traditional publishing?
A: Traditional publishing involves submitting your manuscript to literary agents who then try to sell it to publishing houses. If accepted, the publisher handles most of the publishing process (editing, design, marketing, distribution) but also controls the creative aspects and pays the author an advance and royalties. Self-publishing puts the author in control of all these stages but also requires them to manage and fund the entire process.
Self-publishing can be a rewarding path for authors who want more control and a potentially higher share of royalties. However, it also requires dedication, effort, and a willingness to invest in producing a professional-quality book. What are your specific concerns or goals regarding self-publishing?



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